We believe every lawyer needs to develop a niche; an area of practice where the lawyer is sought after because of the high level of expertise and subject matter mastery they have achieved. The first webinar in the series, How to Identify and Build an Ethical Niche, walks you through the advantages of having a niche, and will then provide the guidance necessary to help you identify your own niche. Once you have identified your niche, it’s time to ethically promote your niche using ethical marketing best practices for lawyers. The second webinar, Ethical Marketing Strategies for Lawyers: What Really Works, will help you take your niche and actively go to market with it, using strategies that have proven to be effective at generating clients and building relationships with referral sources.
Terrie S. Wheeler, MBC, is the Founder + President of CLE Connect™ | Ethical Marketing CLEs On-Demand.
For the past 25+ years, I have dedicated myself to helping lawyers ethically market their law practices and attract new clients. In 1997, I leveraged my 12-year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal industry.
CLE Connect is the culmination of my entire career as a marketing consultant and coach to lawyers and law firms. From the articles I write for the American Bar Association and Attorney at Law Magazine, to the CLEs and other presentations I have delivered to lawyers across the country, my goal with CLE Connect is to provide as much value per course as I can by including customized materials you can use right away to take action!